Having a functional and aesthetically pleasing website is crucial to the success of any business. However, with millions of companies fighting to get to the top, simply throwing together an eye-catching website on Wix won’t cut it - you need website traffic. So how do you go about driving customers to your website? Here are a few tips to get you on the right track:
1. Harness SEO
Optimising your content for search engines is a great way to boost traffic. From adding alt text to your images to incorporating internal links, there are many ways you can make use of SEO. Chat to an SEO specialist to see how they can help. Remember, it’s a long-term game.
2. Be social
By creating company profiles on popular social media platforms such as Facebook, Instagram and LinkedIn, you can easily direct customers straight to your website with quick links. Make sure your content is relevant, catchy and engaging.
3. Target keywords
To be at top of the search engine results page, you need to target popular keywords. Have a look at what keywords your customers are using and incorporate them into your website. An SEO specialist can also help here.
A great way to draw your audience in is with original and thought-provoking content. Try blogging about interesting and trending topics to engage with your customers. Do some research on what is best practice to make sure your content is keyword rich and ranks well on search engines
5. Utilise email marketing
This is an easy and effective way to update your customers and encourage them to visit your website. Build a database over time and communicate with relevant and insightful content.
As your website traffic grows, so will your business and soon enough you’ll need more space to store your inventory or to expand your workspace. This week, Local Business spotlight profiled three companies that make use of Storage King’s business storage to safe-keep their equipment and inventory.
Meet Nick and Natasha, new homeowners to a beautiful cottage with an incredible history. Their two-day move was a stress-free process thanks to GP Removals, the focus of Monday’s Local Business Spotlight.
GP Removals specialises in local short notice removals and emergency moves in London, Kent, Surrey and Sussex. Their wide range of removal services is available anywhere and anytime, helping to make the moving process an easy and convenient one. Find out more about GP Removals on their website.
Does your office space need a makeover? Is your home in need of a new coat of paint? S.P & D Contractors have been Shrewsbury’s decorators of choice since 1973. Their team is highly skilled in commercial and domestic decorating as well as new build decorating services.
S.P & D Contractors’ skills are versatile. They can paint safety lines on the floor of your business parking or they can transform your hallway into a warm and inviting space. Find out more about Wednesday’s Local Business Spotlight on their website.
Being a contract worker or freelancer presents a unique set of challenges, such as making sure that your payroll is compliant. Friday’s Local Business Spotlight shines the light on Unified Payroll, an expert PAYE umbrella company that makes the payroll process hassle-free.
Unified Payroll has more than a decade of experience in the business and employs (and pays) thousands of contractors and freelancers every week. Each payment is compliant with HMRC guidelines. Find out more about Unified Payroll and the work that they do on their Instagram or website.
If you’re looking for convenient business storage solutions, as these companies have, then Storage King offers the perfect solution. With different size units available to lease with a flexible agreement, you pay for as much space as you need, for as long as you need. Contact us at 0800 0852 954 to find out more.