Tips to pick out the perfect corporate gift

Nothing quite beats the feeling of unwrapping an unexpected gift from your favourite brand or company and discovering an item so perfect, it’s like they know you better than you know yourself. Over the years, corporate gifts have evolved from simple branded fountain pens to fully customised BBQ trailers.

One such business creating memorable gifts is Flourish Marketing. Based in Warrington, the brand experts create tangible marketing solutions that inspire lasting connections between businesses and their communities. Yet with thousands of unique products to choose from, it can be difficult to find a product that’s both on-brand and within budget. 

Whether you want to show your team your appreciation or impress a new client, here are a few expert tips for picking out the perfect corporate gift. 

1. Stay on brand and within budget 

Although it’s only natural to go overboard during the festive season, it’s important to set a budget and stick to it. The marketing strategy is not only a great way to show your customers and clients that you care, but it’s also an opportunity to increase brand awareness and develop a favourable reputation online. Setting up a budget will help you accurately measure your return on investment and the overall success of the strategy. 

2. Give a gift that is useful 

While we all like pretty things, the best gift is one that is useful and long-lasting. When deciding on a gift, ask yourself, “Will the recipient be able to use this every day?”, and “Is the product hardy, durable and practical?” If you answered yes, then you know it is a good buy. Today, there are hundreds of useful gifts available, from lunch and laptop bags to quirky flash drives and even face masks. 

3. Make it personal

A gift is supposed to be special and unique. While you might be ordering dozens of the same items for your coworkers or clients, there are several ways you can add a personalised touch. Whether requesting different colours or getting the individual’s name printed or engraved on the gift, customising it will strengthen the gesture and emphasise the care and thought that went into it. 

4. Deliver an amazing unboxing experience 

Everyone loves a good unboxing, so much so that there are even entire YouTube channels dedicated to the therapeutic activity. Sending a branded gift in an over-the-top package with certainly make a statement and perhaps even encourage your customers or employees to video the experience and post it on their social media platforms, increasing brand exposure and awareness online. 

4. Don’t forget about the thoughtful note

Although corporate gifts are great for business, they are also an opportunity to reach out to your clients, customers and staff to show your appreciation for their loyalty and support over the year. Attaching a thoughtful note expressing this will not only make the recipients feel special but remind them why they should continue to work with your business in the future. 

Are you looking for the perfect gift or branded item for your business? Visit Flourish Marketing and browse their incredible range of products and services. 

Do you have a business story that you would like us to hear about? Send us a message on Instagram, Facebook or LinkedIn to be part of our Local Business Spotlight campaign. You can also email us at [email protected].