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How to communicate with your target audience online and our Local business Spotlight

Posted: 05 March 2021

SK Local Business Spotlight Facebook 1 5 March 01

Did you know that Nasdaq estimates that 95% of purchases will be made through eCommerce by the year 2040? With so much business being done online, it’s important to communicate effectively with your target audience. 

Here’s a few ways that you can do that.

  • Get to know your audience and their interests
  • Put yourself in the shoes of your audience, including pinpointing their issues
  • Create relevant content in the form of blogs, articles, white papers and videos
  • Use social media to engage with your audience and showcase your brand
  • Make an effort to respond to comments on social media

Remember to focus on engagement, authenticity and high-quality content. 

This week, we shone the light on three local charity organisations that continue to communicate with their followers on their social media channels. See who we profiled this week below.

Bedford and District Cerebral Palsy Society

On international pancake day recently, Lois was treated by her carer to a fluffy pancake treat! Monday’s  Local Business Spotlight shone the light on the Bedford and District Cerebral Palsy Society (BDCPS), an organisation that is dedicated to enabling people with complex disabilities to live life their way.

Established in 1954, BDCPS has been passionate about focusing on ability rather than disability and has made a difference in countless lives. Find out more about the work that BDCPS does, and how you can be involved, on their Instagram page and website

Forever Stars

On Wednesday we featured Marc, a gent who has pledged to complete the ‘4 Million Steps to Serenity’ challenge. After starting on New Year’s Day, when he walked 12,000 steps in the morning, Marc has now completed more than 400,000 steps. This effort is all being done for Wednesday’s Local Business Spotlight, Forever Stars. 

The East Midlands charity is dedicated to supporting families who have suffered a stillbirth or infant loss. This is done in a variety of ways including sibling counselling, family support and a Remembrance Garden. Find out more about Forever Stars on their Instagram page and website


Did you know that the RSPCA looked into more than 130,700 complaints about animals suffering in 2020? This little pup is just one of the many furry friends who have had their welfare improved.

The RSPCA also does wonderful work in educating communities about pet welfare, helping animals find a loving home, and changing attitudes about animal compassion. Find out more about the RSPCA on their Instagram page and website.

Storage King’s business storage solutions help each of the above charities by providing space. Our units come in a variety of different size units and flexible lease agreements, perfect for businesses of different sizes. Call us on 0800 0852 954 to find out more about our offerings and unit sizes. 

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