Dos and don’ts of business design

Posted: 07 May 2021


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Business design says a lot about a company. There are several factors to consider when designing your brand and your content to make sure that you communicate effectively with your target market. 

Here are a few dos and don’ts of business design to consider:

  • Research and define your audience. Use your findings to choose fonts, colours and graphics
  • Design multiple variations of content to be correctly formatted on the various platforms
  • Pay attention to colour theory and the psychology of colour
  • Don’t make the design too detailed - simplicity is key!
  • Be unique and don’t copy other brands

This week, we featured three local companies that have a unique brand design that speaks volumes about their services. Find out who we profiled below.

MDS Cargo

Monday’s Local Business Spotlight shone the light on MDS Cargo, a freight company that offers shipping service on land, sea and in the air. To date, they have safely delivered more than 2,000,000 parcels!

MDS Cargo works with leaders in the industry to handle and package personal and commercial goods across the world. To find out more about MDS Cargo’s shipping services on their Instagram and website.

AB Medical Services

It’s always best to be prepared for an emergency and have medical services on speed dial. Wednesday’s Local Business Spotlight featured AB Medical Services, a fully comprehensive medical services provider that works in areas across the UK.

From first responders and flight paramedics to welfare officers and GMC doctors, the team at AB Medical Services are committed to providing the highest level of patient care, cleanliness and clinical excellence. Find out more about the company on their Instagram and website.

CR Entertainment

Colin Roy is a talented, award-winning singer and London West End star that is available for hire with Friday’s Local Business Spotlight, CR Entertainment. His soulful voice has worked the stage of weddings, parties and other events, offering unparalleled entertainment.

Whether you’re looking for a Nat King Cole musical revue or a soul and Motown function band, CR Entertainment has the talent that you need. Find out more about CR Entertainment and watch them in action on their Instagram and website.

If you’re looking for convenient business storage solutions, as these companies have, then Storage King offers the perfect solution. With different size units available to lease with a flexible agreement, you pay for as much space as you need, for as long as you need. Contact us at 0800 0852 954 to find out more.


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